General information

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is provided in the following processing operations. “Personal data” means any information relating to an identified or identifiable natural person.

Server log files

You can visit our website without providing any personal data. Each time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offer. Your data may be transferred to third countries outside the European Union for which the EU Commission has issued an adequacy decision. If there is no adequacy decision by the EU Commission, e.g. for transfers to the USA, the data transfers are based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-dataprotection/standard-contractual-clauses-scc_de

Collection and processing at
Use of the contact form

When you use the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. We will only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Proactive contact of the customer by e-mail

If you contact us by e-mail on your own initiative, we will only collect your personal data (name, e-mail address, message text) to the extent provided by you. The purpose of data processing is to process and respond to your contact request. If the purpose of the contact is to carry out pre-contractual measures (e.g. advice in the event of an interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR. We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Person responsible

Please contact us if you wish. The contact details of the person responsible for data processing can be found in our legal notice

Customer account

When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and simplify order processing. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and use of
personal data for orders

When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. Processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the performance of a contract with you. Your data will be passed on, for example, to the shipping companies and dropshipping providers you have selected, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of data transfer is kept to a minimum. Your data may be transferred to third countries outside the European Union for which an adequacy decision has been issued by the EU Commission. If there is no adequacy decision by the EU Commission, e.g. for transfers to the USA, the data transfers are based on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standardcontractual-clauses-scc_de

Use of the e-mail address
for sending newsletters

We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list. Your data will be passed on to a service provider for e-mail marketing as part of order processing. Your data will not be passed on to any other third parties. Your data will be transferred to a third country for which an adequacy decision has been issued by the European Commission.

Use of the e-mail address
for sending direct advertising

We use your e-mail address, which we have received as part of the sale of a product or service, for the electronic transmission of advertising for our own goods or services that are similar to those that you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your objection can be found in the legal notice. You can also use the link provided for this purpose in the advertising e-mail. This will not incur any costs other than the transmission costs according to the basic rates.

Use of an external
merchandise management system

We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be transmitted to the following company:

Billbee GmbH, Paulinenstrasse 54, 32756 Detmold, Germany

Use of PayPal

All PayPal transactions are subject to the PayPal privacy policy. This can be found at:

https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=de_DE

Cookies

stored on a user’s computer system. When a user accesses a website, a cookie may be stored on the operating system of the
user. This cookie contains a characteristic string of characters that enables the browser
to be uniquely identified when the website is accessed again.

Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide whether to accept them individually and prevent the storage of cookies and transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all
functions of this website to their full extent.

You can find out how to manage cookies in the most important browsers (including deactivating them at
) at the following links:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies

Unless otherwise stated below in the privacy policy, we only use these technically necessary cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognized even after a page change. The use of cookies or comparable technologies is based on § 25 para. 2 TTDSG. Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

Use of Google Analytics

We use the web analysis service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The following information may be collected: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that enable your use of the website to be analyzed. The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/. Both Google and US state authorities have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
IP anonymization is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set:Deactivate Google Analytics.
You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de.

Use of the remarketing or
“Similar target groups” function of Google Inc.

We use the remarketing or “similar target groups” function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. Cookies are used to record visits to the website and anonymized data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transmitted to servers of Google LLC in the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.
Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
You can permanently deactivate the use of cookies by Google by following the following link and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opt-out mentioned there.
You can find more information about Google Remarketing and the associated privacy policy at: https://www.google.com/privacy/ads/

Use of Google Adwords
Conversion tracking

We use the online advertising program “Google Ads” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
When you click on an advertisement placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page. Each Google Ads customer receives a different cookie. It is therefore not possible for cookies to be tracked via the websites of Ads customers.
The information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transmitted to the servers of Google LLC in the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/.

Use of the Facebook Pixel

We use the remarketing function “Custom Audiences” of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland “Facebook”) on our website.
Meta Platforms Ireland and we are jointly responsible for the collection of your data when the service is integrated and the transmission of this data to Facebook. The basis for this is an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum. Accordingly, we are responsible in particular for fulfilling the information obligations pursuant to Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service and for compliance with the obligations pursuant to Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects our obligations under the joint processing agreement. Meta Platforms Ireland is responsible for enabling the rights of data subjects in accordance with Art. 15 – 20 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the security of the service and the obligations under Art. 33, 34 GDPR, insofar as a personal data breach affects Meta Platforms Ireland’s obligations under the joint processing agreement.
The application is used to target visitors to the website with interest-based advertising on the Facebook social network. The Facebook remarketing tag has been implemented on the website for this purpose. This tag is used to establish a direct connection to the Facebook servers when the website is visited. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-based Facebook ads.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum.
Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time on grounds relating to your particular situation. You can deactivate the remarketing function “Custom Audiences” here.
For more information on the collection and use of data by Facebook, your rights in this regard and ways to protect your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

Use of Google reCAPTCHA

Use of Google invisible reCAPTCHA

We use the invisible reCAPTCHA service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
This serves the purpose of distinguishing the input by a human or by automated, machine processing. In the background, Google collects and analyzes usage data that is used by Invisible reCaptcha to distinguish regular users from bots. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and any other data required by Google for the Invisible reCAPTCHA service is transmitted to Google.
This data is processed by Google within the European Union and, if necessary, also in the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.
Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in protecting our website from automated spying, misuse and SPAM. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(f) GDPR.
You can find more information about Google reCAPTCHA and the associated privacy policy at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy

Duration of storage

After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular under tax and commercial law, and then deleted after the period has expired, unless you have consented to further processing and use.

Rights of the data subject

If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
You also have the right to object to processing based on Art. 6 (1) f GDPR and to processing for the purposes of direct marketing in accordance with Art. 21 (1) GDPR.

Please contact us if you wish. You will find the contact details in our imprint.

Right to lodge a complaint with the supervisory authority

In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that your personal data is being processed unlawfully.

Right of objection

If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 para.
1 lit. f GDPR, you have the right to object to this processing at any time for reasons arising from your particular situation with
effect for the future.
Once you have objected, the processing of the data concerned will cease unless we can demonstrate compelling legitimate
grounds for the processing which override your interests, rights and freedoms or if the processing serves the
establishment, exercise or defense of legal claims.
If personal data is processed for direct marketing purposes, you may object to this processing at any time by notifying us. Once you have objected, we will stop processing the data concerned for the purpose of direct marketing.

last update: 10.01.2022